University initiation rituals have long been a source of international concern. However, few English language accounts about such rituals in Southeast Asia are available, and fewer still consider the roles that teaching staff might play. This article investigates a "rab nong" ceremony in Thailand, arguing that initiation rituals have multiple and contradictory possibilities. While they can enable humiliation and other harm, they can also generate a sense of belonging among freshmen. The authors apply a collaborative autoethnographic methodology, analysing their experiences of leading a "rab nong" ritual at a newly established faculty of education in Thailand. Given the absence of senior students to initiate freshmen, faculty members took up this role instead. This interruption of the normal reproduction of the ritual enabled academics to creatively re-work ritual practices. The article outlines possible adaptations to Thai initiation rituals to make them more religiously inclusive and to destabilise conventional university power hierarchies.