There is growing agreement that feedback should be understood as a contextual and social process, rather than as receipt of teacher comments on students' work. This reframing brings with it new complexities, and it can be challenging for researchers and practitioners to adopt a process perspective when making sense of feedback practices in naturalistic settings. This paper takes the nascent notion of "feedback encounter" and proposes it as an analytical lens for understanding and analysing feedback processes. Based on a rich dataset from a cross-national digital ethnographic study of student feedback experiences, the paper identifies three categories of feedback encounters - "elicited," "formal" and "incidental" - and explores how they are experienced by students, in relation to perceived usefulness, control and self-exposure. Furthermore, the paper investigates how individual feedback encounters may interconnect to form simple and complex sequences, revolving around distinct uncertainties or dilemmas. This operationalization of feedback encounters builds the foundations of a framework that can help researchers and practitioners make sense of authentic feedback processes in naturalistic settings. Such a framework is useful because it offers a structured way of analysing processes that are inherently complex and unfolding.