Developing Discriminating Consumers.

Roberts, Donald F.; And Others

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Peer reviewed

ERIC Number: EJ231819

Record Type: CIJE

Publication Date: 1980

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Developing Discriminating Consumers.

Roberts, Donald F.; And Others

Journal of Communication, v30 n3 p94-105 Sum 1980

Discusses two studies to teach children to be more critical of commercial appeals by showing them instructional films that teach how commercials attempt to persuade. Indicates that those who view the most television gain most from the films. (JMF)

Descriptors: Children, Critical Thinking, Elementary Education, Instructional Films, Television Commercials, Television Curriculum, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A