A Discriminant Analysis of Television Viewers and Non- viewers.

Tankard, James W.; Harris, Murray C.

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Peer reviewed

ERIC Number: EJ234624

Record Type: CIJE

Publication Date: 1980

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A Discriminant Analysis of Television Viewers and Non- viewers.

Tankard, James W.; Harris, Murray C.

Journal of Broadcasting, v24 n3 p399-409 Sum 1980

Uses discriminant analysis to investigate the relationship between television non-viewing and a set of variables reflecting "life style." This study agrees with previous ones in finding that the nonviewer is not easy to categorize. (MER)

Descriptors: Audiences, Discriminant Analysis, Life Style, Television Research, Television Surveys, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

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Language: English

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