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| Prior, Marcia R. | 1 |
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Prior, Marcia R. – 1980
The careful integration of editorial content, graphic design, and advertising to create a successful magazine package is not a phenomenon of the last half of the twentieth century. As early as the 1890s, the first publishers of "Vogue" magazine had established an editorial-advertising-design mix in the fashion magazine that was…
Descriptors: Advertising, History, Layout (Publications), Marketing
