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"Don't Affect the Share Price": Social Media Policy in Higher Education as Reputation Management
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McNeill, Tony – Research in Learning Technology, 2012
The last 5 years have seen a growing number of universities use social media services such as Twitter, Facebook and YouTube to engage with past, present and prospective students. More recently still, a number of universities have published policy or guidance documents on the use of social media for a range of university-related purposes including…
Descriptors: Foreign Countries, Discourse Analysis, Content Analysis, Higher Education
Rules of Engagement: Developing the Online Tutor
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McGuigan, Aileen; Golden, Lucy – Research in Learning Technology, 2012
This paper considers professional development in a context that is familiar and problematic to teaching teams in tertiary education everywhere, that of delivering online programmes with an ever-decreasing complement of staff. The Teaching Qualification Further Education (TQFE) teaching team at University of Dundee confronted the reality of reduced…
Descriptors: Foreign Countries, Program Descriptions, Educational Policy, Web Based Instruction
Beauty and the iPod--A Story of Contrasts and the Use of Podcasting in Vocational Education--Nail Technology
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Naamani, Catherine; Taylor, Louise – Research in Learning Technology, 2012
This paper takes a case study approach to provide evidence of the benefits of podcasting as a tool used to support a vocational qualification in the subject area of Hairdressing and Beauty Therapy (Nail Technology). It reflects on the experiences of both the lecturer and the students and concludes that podcasting is a valuable tool, supporting a…
Descriptors: Foreign Countries, Action Research, Handheld Devices, Learner Engagement