Examines educational film and video as an affective or cognitive learning tool. Suggestions are given on how to select a film for a particular lesson; how to prepare students for viewing; how to structure a lesson including the language arts; and how students can be led to improved visual literacy though analysis of form and structure. (Author/KRN)

A television program employing a visual metaphor should be an effective instructional tool. Concrete imagery should make the metaphor more memorable and the topic more comprehensible. Splitting the metaphor between audio and video channels should make a strongly unified message, because the audience would have to compare the verbal and visual…