The use of media in persuasive messages was investigated in five studies addressing: (1) the effectiveness of realistic media in such messages; (2) interaction of field dependence/independence or hemisphericity with media type in persuasive message delivery; and (3) whether mediated messages should be designed differently for learners with…

The purpose of this study was to determine if increasing levels of complexity in visual production techniques would increase the viewer's learning comprehension and the degree of likeness expressed for a college level instructional television program. A total of 119 mass communications students at the University of Alabama participated in the…

This study compared the efficiency (time) and accuracy of two representations of instructional algorithms--list versus flow chart--for the task of using indexes to search for document numbers in the U.S. Documents Monthly Catalog. Participants were 55 undergraduates and 5 adults at the Virginia Military Institute. Two sets (flow charts and lists)…

Part of a larger project designed to produce a causal model of variables that impinge upon training interventions and influence adult learning, this research is concerned with learner attitudes toward the way employee training is delivered and the roles these convictions play in learning. Two research models served as a guide for comprehensive…