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Militello, Matthew – 2003
While its educational goals were yet to be defined, the aims of the radio in the early 1920s included the social goal of cultural pluralism; the economic goal of profiteering; the military goal of communicating, training, and surveillance; and, the political goal of propaganda and morale building. In the end, like previous technological advances,…
Descriptors: Audience Awareness, Audiovisual Instruction, Educational Radio, Mass Media Use
Balas, Glenda R. – 2000
Contending that public broadcasting has great potential to invigorate national discourses and to function as an agent of social change; at the beginning of the 21st century, many public television licensees are united solely by a core programming schedule and the need to raise funds at least four times a year. The paper traces the history of…
Descriptors: Audience Awareness, Audience Response, Educational Television, Government Role
Aufderheide, Patricia – 1994
A study examined the effectiveness of the Children's Television Act of 1990 in altering the marketplace for informational and educational children's programming on commercial broadcast television. Producers and distributors of nationally available series that commercial broadcasters were using in 1993 to meet the requirements of the Act were…
Descriptors: Audience Awareness, Broadcast Industry, Broadcast Television, Educational Television
Sauls, Samuel J. – 1995
As with commercial stations, the underlying premise of the college radio station is to serve the community, whether it be the campus community or the community at large, but in unique ways often geared to underserved niches of the population. Much of college radio's charm lies in its unpredictable nature and constant mutations. The stations give…
Descriptors: Audience Awareness, College Students, Colleges, Experiential Learning
Singhal, Arvind; Brown, William J. – 1995
A study examined the promises and limitations of the entertainment-education strategy used in development communication and charted some future directions for this approach. The approach began in the 1970s with the recognition that mass media has its limitations in fostering national development; a more participatory development theory emerged…
Descriptors: Audience Awareness, Community Education, Developing Nations, Development Communication
Craig, J. Robert; Smith, B. R. – 1995
A study examined the effects of the Children's Television Act of 1990 on television stations' freedom to schedule programs. Subjects were programming directors responsible for scheduling children's blocks in the Flint-Saginaw-Bay City, Michigan, TV market, the nation's 60th largest. The four program directors, whose stations were major network…
Descriptors: Audience Awareness, Case Studies, Childrens Television, Commercial Television
Sauls, Samuel J. – 1998
College radio is quite often viewed as the true alternative to commercial radio. However, what is alternative radio and how does college radio factor into the ideal? To further understand this concept, this paper focuses on the role of alternative programming in college radio. Areas discussed include alternative radio as a non-mainstream form of…
Descriptors: Audience Awareness, Audience Response, Broadcast Industry, Censorship
Siegel, Paul – 1993
The meaning of "diversity" was at the core of the U.S. Senate debate of 1991-92 concerning continued Public Broadcasting Service (PBS) funding, a debate that was both reported on and fueled by a parallel discourse on the topic in the popular press. Ideas about the diversity of programming fell into three sub-dimensions: (1) political…
Descriptors: Audience Awareness, Cable Television, Cultural Differences, Discourse Analysis
Leidman, Mary Beth – 1994
In 1992, a communications researcher had the opportunity to spend seven months as a visiting professor at the University of Haifa in Israel. From the standpoint of an observer of media coverage, the timing and location of her stay was fortuitous. Israelis were conducting an election off schedule, and at the same time the United States was…
Descriptors: Audience Awareness, Broadcast Journalism, Cross Cultural Studies, Foreign Countries