A study examined whether ethical sensitivity can be measured in response to radio programming. The study was interested in the extent to which a person feels a program is unethical in either its substance or its presentation. Subjects, 17 undergraduates in telecommunications at a large midwestern university, received course credit for their…

Contending that public broadcasting has great potential to invigorate national discourses and to function as an agent of social change; at the beginning of the 21st century, many public television licensees are united solely by a core programming schedule and the need to raise funds at least four times a year. The paper traces the history of…

Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…

Since 1986, KTNN Radio (tribally owned) has broadcast Navajo-language programming to the entire Navajo Nation. Its large broadcast range and position as the "Voice of the Navajo Nation" gives KTNN the "symbolic" power to affect linguistic change, as well as the unenviable position of being held to a high language standard although no such…

In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…

This study examined the viewing preferences of high school students, with a focus on high school age males. The purpose of the study was to explore the media's perpetuation of stereotypes, and how these representations influence the students' self-identity and perceptions of gender roles. Participants were 77 high school students in a medium-sized…

Over the years, it has been shown that television has the tendency to use stereotypical gender imagery, and despite the continuing trend toward political correctness, the same types of gender bias are still very common today. Because of this tendency for bias, television programming continues to be an area of concern, especially in light of the…

College radio is quite often viewed as the true alternative to commercial radio. However, what is alternative radio and how does college radio factor into the ideal? To further understand this concept, this paper focuses on the role of alternative programming in college radio. Areas discussed include alternative radio as a non-mainstream form of…

This paper states that college radio invokes two ends of a language spectrum -- the clean language authorized for on-air use and the dirty language prohibited from such use, and that the interaction between the two produces "expositional obscenity," a catalytic form of discourse that invites the audience to render a judgment about…

This paper examines gender messages within television advertisements. Society is shaped by the suggestions of television advertisers who influence consumers' beliefs on how people should look or act, and many of these advertisements perpetuate stereotypes. Any consideration of the influence of gender stereotyping within TV advertising must first…