While it is fashionable to use the semantic pun in advertising (for example, the meaning extension in "dollars and sense"), a lot of this humor slips past the American reader; not only unintentional bloopers that get past the proofreader but also intentional puns that escape the audience. Advertising humor has other pitfalls as well--the…

A study was conducted to determine the effects of mildly self-disparaging humor on audiences' perceptions when it is used by speakers perceived to be of differing credibility (ethos) levels. Responses by 27 students who were potential subjects of the experiment were used to construct a credibility scale. The most credible speaker, a university…

Mark Twain was a strong proponent of the superiority of the spoken word. Realizing the importance of conversational style, Twain derived from and acted in accordance with the principles of communication effectiveness which subsequently formed theoretical bases for communication instruction by such scholars as James Winans and Charles Woolbert. An…

The mythical community of Lake Wobegon, created by Garrison Keillor and presented each week through the public radio show "A Prairie Home Companion," is the place to which everyone wants to return. A town devoid of newfangled technology, where life goes on pretty much as it always has, Lake Wobegon offers respite to listeners who daily…

Five one-hour broadcasts of KPIX Eyewitness News (San Francisco) were analyzed to provide examples of a signification process and to understand both how humorous instances arise in the newscast and their likely meaning for the viewer. One general finding was that the amount of humor or attempted humor is quite small. Banter between anchorpersons,…