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Download full textAanstoos, Christopher M.; Barrell, James J. – 1986
The importance of understanding the manner in which the desire to buy arises in buyers has been neglected in the study of consumer psychology. This report identifies those few research projects which have studied the origins of consumer motivation and describes a phenomenologically-guided investigation which studied individuals' desires to…
Descriptors: Affective Behavior, Arousal Patterns, Behavior Change, Behavior Patterns
Moore, Roy L.; Moschis, George P. – 1978
A study of women's information-seeking behavior with regard to the purchase of cosmetics was conducted to determine the effects on their behavior of six individual variables (ambiguity about cosmetic products, price consciousness, income, amount of money spent on cosmetics, age, and education) and six social variables (perceived social utility of…
Descriptors: Age Differences, Attitudes, Behavior Patterns, Consumer Economics
