Goals and challenges pertaining to infant sensory and perceptual development are discussed. It is suggested that the inability of researchers to think and talk wisely about "partial accomplishments" in development creates a barrier in developmental research. Conceptual schemes are needed to accommodate these partial accomplishments. Three major…

A study was conducted to compare the relative importance of several different variables from different theoretical perspectives in explaining how children understood the advertising on commercial television. Sixty-seven first and third grade students were interviewed individually to assess their current stage of logical operations and role taking,…