This paper reviews two studies of color preference and the relationships between color and legibility. The Gustin study in 1991 dealt with the legibility of and preference for projected slides with colored backgrounds and white text. The order of background color preference was cyan, blue, green, yellow, magenta, and red. The follow-up study by…

The interaction between field dependence/independence and pictorial recognition memory was investigated using pictures in three different color modes: realistic color, non-realistic color, and black and white. The study was designed to further confirm the efficacy of applying signal detection analyses to color recognition memory data as a means of…

A study tested two alternative theories about the role of color in visual learning: first, that color provides an additional dimension of realism which results in the learner attaining a more complete image of the object or event and second, that color functions only as a coding device which facilitates the storage and retrieval of the image. Two…

Evolving from concern for the increasing requirements for literacy, especially visual literacy, the purpose of this study was to determine the impact of color on learning. Sixty midwestern college students were assigned to groups where they read and studied a graphic presentation, and then were tested on their recall and retention. The following…

This study investigated the interaction between hemispheric specialization and pictorial recognition memory for pictures presented in three different color modes: realistic color, non-realistic color, and monochrome (back and white). The study was also designed to confirm the efficacy of applying signal detection analysis to color recognition…

The effect of verbal and visual (color or black/white) coding strategies in self-paced instruction and test materials in facilitating student retention on different cognitive tasks was studied. The 176 college student subjects received instruction and testing using varied combinations of color or black/white materials. Instructional materials were…

A study tested two alternative theories about the relation of color and visual learning: that realistic color serves to facilitate retention of instructional material and that all color functions only as a coding device which facilitates storage and retrieval of information. It also tried to discern an interaction between learner IQ and color…

This paper reports on a study which was conducted to determine the impact of color on learning. The entire seventh-grade class from a Midwest junior high school was used in the study. Each student was randomly assigned into one of four treatment groups: (1) color-cued presentation, color-cued assessment; (2) color-cued presentation, black/white…

Graphic design is a form of communication by which visual messages are conveyed to a viewer. Audience needs and views must steer the design process when constructing public service visual messages. Well-educated people may be better able to comprehend visuals which require some level of interpretation or extend beyond their world view. Public…

The way information is visually designed and synthesized greatly affects how people understand and use that information. Increased use of the World Wide Web as a teaching tool makes it imperative to question how visual/verbal information presented via the Web can increase or restrict understanding. The purpose of this study was to examine…

To explore the effectiveness of color coding of visual materials in improving student retention, two sets of black/white and color presentations and evaluative measures were developed and tested on 152 students. Instruction was identical in narrative and visual content, with the only variable the use of color in simple line drawings complementing…