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| Broyles, Sheri J. | 1 |
| Kendrick, Alice | 1 |
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Wanted: "Highly Motivated, Concept-Driven Stars"--Hiring Preferences of Top U.S. Creative Directors.
Download full textBroyles, Sheri J.; Kendrick, Alice – 1998
A study surveyed creative directors of top United States advertising agencies to provide an idea of the expectations and hiring practices for both copywriters and art directors in creative departments of those agencies. Results revealed that two-thirds hire creative personnel "right out of school," but that little if any formal recruiting is…
Descriptors: Advertising, Communication Research, Computer Software, Creative Activities
