This study developed a prototype occupational interest inventory for academically disadvantaged/functionally illiterate adults. The reliability and validity of the prototype were determined by comparing the results with those of a standardized commercially-available occupational interest inventory. A counterbalance design was employed with 30…

A study surveyed creative directors of top United States advertising agencies to provide an idea of the expectations and hiring practices for both copywriters and art directors in creative departments of those agencies. Results revealed that two-thirds hire creative personnel "right out of school," but that little if any formal recruiting is…