The paper explains an alternative structure to teaching micro and macroeconomic theory and describes the characteristics that make it an effective framework for introductory and principles courses. The teaching of economics principles typically proceeds by separating macroeconomic theory and microeconomic theory. But the use of the macro-micro…

Designed in response to the need for public relations education to produce well-trained, culturally sensitive practitioners for the workforce and the marketplace, an innovative semester-length course was launched in fall 1990 at Florida International University to enable public relations graduate and undergraduate students to explore the…

This paper discusses the need for college speech communication courses for and about women involved in elective politics. It lists and describes guidelines that should be the bases for such courses and then suggests units that should be taught. The units suggested include an overview of women's participation in American political life, what the…

"Pioneer Spirit 76," an original bicentennial anthology from the Smoky Mountains region, was begun to gain in-depth editing and publishing experience and to test the feasibility of having journalism students produce a publication for a market beyond campus. This report traces the development of this book in magazine format, offers a…

An undergraduate student offers reflections and observations on college course syllabi. Since the syllabus is the student's guide through the course, it should be clearly organized allowing students to find information quickly. It should outline the expectations that students and instructor will have during the course. In addition a syllabus must…

This paper presents an innovative way to teach Introduction to Political Science by breaking with the convention of teaching a survey course of all political science subfields. Each student is invited to be a participant-observer and apply political science perspectives to the data collected from his/her personal polity. Readings, research, and…

At Michigan State University, a "hands on" approach to the advertising campaigns course has proven successful. The course is limited to 25 students who work in groups of five to develop and prepare an advertising campaign for a client who has agreed to provide information and funds for the course and who in return will get a plans book…

An exploratory study examined the effectiveness of a Public Relations Management course offered over a 6-month period in a 3-weekend accelerated curriculum format. The theoretical framework from which the study was designed is derived from Malcolm Knowles' andragogy theory of adult learning. The study investigated how students in the class…

Instructors who have put together a course to reach the distant learner can tell the nightmares of preparing and delivering a syllabus. Many are the instructors who have attempted and failed to teach a distance learning course when little or no thought was given to modifying the method of delivery or how to connect the distant and remote site…

The Senior Seminar in Communication Theory at George Mason University was originally designed to provide graduating seniors with an opportunity to study a variety of communication theories from all areas of the discipline. More recently it has also been used as a "capstone" course to assess student outcomes, allowing faculty to observe a…

A survey was conducted in the fall of 1983 to investigate the provision of programs for faculty in microcomputer use at 30 southern and southeastern universities whose libraries were members of the Association of Southeastern Research Libraries. Each participating university was sent a description of a 10-week set of seminars on personal computing…

In order to meet the pharmaceutical health care needs of the elderly, pharmacy schools must better prepare students. A course developed by the American Association of Colleges of Pharmacy and the Health Sciences Consortium to provide pharmacy schools with a model for developing and revising other courses is described. (MLW)

The 12-hour unit outlined in this document is designed to introduce nursing students in their third semester of an upper division baccalaureate five-semester nursing program to the guided design decision-making process. The unit provides an introduction to interdisciplinary group decision-making language, builds upon the theoretical base of the…

A college composition course based on teaching the difference between male and female modes of rhetoric offers advantages over the traditional course in reference, persuasive, and expressive discourse: the appeal to student emotion provided by the terms "female" and "male," and the clarity of the terms in delineating the…

The outline for a reading course based on both intensive and extensive reading of short stories is presented. The 11-week course focuses on five stories, three selected by the teacher and two selected by the students as a class. A course overview details the sequence of reading and classroom activities, and the procedures for a typical four-week…