A study surveyed creative directors of top United States advertising agencies to provide an idea of the expectations and hiring practices for both copywriters and art directors in creative departments of those agencies. Results revealed that two-thirds hire creative personnel "right out of school," but that little if any formal recruiting is…

The new medium of computer-aided design requires changes to the creative problem-solving methodologies typically employed in the development of new visual designs. Most theoretical models of creative problem-solving suggest a linear progression from preparation and incubation to some type of evaluative study of the "inspiration." These…