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Matelski, Marilyn J. – 1980
Noting that the terms used by the Western media in describing the establishment of the Islamic Republic in Iran by the Ayatollah Khomeini have created the impression that the Ayatollah is both irrational and inhumane, this paper argues from contemporary eclectic rhetorical theory--that "rationality" is a function of perspective--to…
Descriptors: Credibility, Cultural Awareness, Cultural Differences, Foreign Countries
Rao, Hema; Golen, Steven – 1984
A key characteristic of multinational companies is a worldwide perspective and orientation in managerial decision making. In its quest for international opportunities, a multinational company confronts many problems and uncertainties in evaluating and dealing with political, legal, economic, social, cultural, and governmental policy variables and…
Descriptors: Administrators, Communication Problems, Communication Skills, Credibility