The purpose of this paper is to explore another facet of visual literacy--technical visual communication (TVC)--and to discuss how this new perspective can further strengthen visual literacy as a discipline. Unlike visual literacy, which looks to a desirable state of affairs, TVC addresses the nature of actual visual communication. Both visual…

The concepts of imagery, mathemagenic behaviors, and generative imagery are reviewed; and the learner's use of visual imagery is discussed. Several studies have supported the idea that imagery is an active mental process that gives birth to learning. The concept of mathemagenic control or manipulation is of interest to the instructional designer.…

At present, television production curriculum is too often confined to a token course or two, with content limited to the efficient operation of equipment and facilities and to routine producing and directing techniques. So that each course might integrate all of the elements involved in production, the number of required courses should be expanded…

This paper documents the development and implementation of a graduate class in education titled "Visual Literacy and the Film Image in Education." The class is the focal point of what will be a continuing effort in the College of Education at the University of Texas at Austin to facilitate the development of visual literacy skills in teachers and…