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Straughan, Dulcie Murdock – 1987
A study examined whether the presence of certain news values, particularly those identified by Western journalists as important, affect reader interest in a news story. Timeliness, prominence, cultural proximity, and conflict, separate and in combination, were the four news values (independent variables) under study. The dependent variable, reader…
Descriptors: Developing Nations, Higher Education, Mass Media Effects, Media Research