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Download full textMilitello, Matthew – 2003
While its educational goals were yet to be defined, the aims of the radio in the early 1920s included the social goal of cultural pluralism; the economic goal of profiteering; the military goal of communicating, training, and surveillance; and, the political goal of propaganda and morale building. In the end, like previous technological advances,…
Descriptors: Audience Awareness, Audiovisual Instruction, Educational Radio, Mass Media Use
Stavitsky, Alan G. – 1993
Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…
Descriptors: Audience Analysis, Audience Response, Educational Radio, Higher Education
