This paper explores possibilities of using the feature film, "American History X," to illustrate and assist in teaching principles of self-concept in an introduction to interpersonal communication course. The paper: (1) summarizes the plot of the film; (2) outlines and defines principles of self-concept that can be discussed in…

Deconstruction is a critical literary theory which focuses on the unintentional meanings of a text and aims to achieve an unprejudiced, value-free vision of the social and political power structures in society that combine to produce the text. The development of such critical skills in advertising students will deepen their ability to judge the…

One educator's interdisciplinary interests in literature, film, and culture studies led him to the establishment of "Film Study," an upper school English course in which students develop a sense of "film literacy" through detailed "reading" of visual images; in addition, students evolve a working critical vocabulary…

The use of film to supplement course material can be an excellent way to stimulate critical thinking. Film can be a particularly useful tool in the interpersonal communication course since students are able to observe both the verbal and nonverbal behaviors of the characters. However, discussion prior to and following the film is important, so…

The teaching of media texts as a form of textual construction is embedded in the assumption that audiences bring individual preexisting dispositions even though the media may contribute to their shaping of basic attitudes, beliefs, values, and behavior. As summed up by D. Lusted, at the core of such textual construction are basic assumptions that…

Students in a "Literature and Ideas" introductory literature course at the University of Pittsburgh gathered a wide variety of interviews, articles, and other texts that circulated around the film "Dangerous Liaisons" to build a shared text on the popular reception of the film. One student, in particular, made sense of the work…

Composition instructors need to emphasize to their students that persuasion is not always announced--it can be forcefully present in so-called "objective" forms of discourse like textbooks and news. News photographs can be successfully used in the composition classroom as a unit of study in visual rhetoric to introduce students to the…

The communication technologies of television and common carriers have an important correlativity to message formation, due to their ability to bring the public information at lightning speed. Historicity, the science of writing history, can be used by the television critic in order to critique national and international broadcasting. Blacks,…

An instructor uses a unique instructional paradigm in his MCOM 1003/Introduction to Mass Communication course at Southern Arkansas University (SAU) in a unit on media and politics. According to his students, one of the most popular learning strategies is the use of original edited videos that focus on dubious practices by some media professionals.…

This paper describes the use of school films (popular movies that are in some way about an educator or student) to engage student teachers in critically reflective practice. The paper begins by describing the main goals of the effort, examining the basic structure of the practicum that involves these films, and explaining the various constraints…

In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…

This paper outlines the fourth-year film appreciation course at Rand College of Education in Johannesburg, South Africa, designed to develop a greater critical awareness in students so they are able to distinguish between good and mediocre film and video material. Some attempt is made to establish what qualifies material to be regarded as…

This paper introduces five concepts that guide teachers' and students' critical inquiry in the understanding of media and visual representation. In a step-by-step process, the paper illustrates how these five concepts can become a tool with which to critique and examine film images of indigenous people. The Sani are indigenous people of the…

Opening in 1981 to moviegoers in Japan, France, and the United States, "The Gods Must Be Crazy" became an international hit. Set in Botswana, the film covers a relatively small geographic area yet nevertheless can open classroom discussions about how many cultures and how much cultural diversity can exist in a small area. It has three…

In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…