The purpose of this paper is to compare and contrast the mission and scope of professional/baccalaureate advertising education with Marketing Education curriculum and instruction strategies to enhance advertising students' outcome. Sixty-five colleges and universities with advertising education departments, sequences, or areas of emphasis…

Northeastern University (Boston) offers an internship program to train technical writers for the computer industry. The program is designed for 20 individuals with bachelor's degrees and writing experience. Students attend classes at night, taking one computer science course and one graduate level writing course per academic quarter. The computer…

Concordia College (Minnesota) has established a global studies curriculum that encourages the development of a global perspective in future business leaders. Global perspective is seen as having five dimensions: (1) perspective consciousness; (2) "state of the planet" awareness; (3) cross-cultural awareness; (4) knowledge of global…

A study compared actual practice in trade and industrial (T&I) degree granting institutions with standards delineated in Section 2, Standards for Trade and Industrial Education Teacher Education Programs of "Standards of Excellence in T&I Education" published by the U.S. Department of Education in 1985. Mailed questionnaires collected data from…