Like other industries, television has its own version of the used-car dealership or second-hand store: off-network syndication. Since researchers who study television have rarely investigated the market for these programs, a study examined program and marketplace characteristics to determine which contributes most to the successful syndication of…

While its educational goals were yet to be defined, the aims of the radio in the early 1920s included the social goal of cultural pluralism; the economic goal of profiteering; the military goal of communicating, training, and surveillance; and, the political goal of propaganda and morale building. In the end, like previous technological advances,…

Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…

Because of the close proximity of countries in the Middle East, broadcast signals freely cross national boundaries, bringing not always friendly endemic populations into contact with each other through radio and television programming--a fact that has not been lost on the governments which fund broadcasting facilities. National anthems are…

A study examined the promises and limitations of the entertainment-education strategy used in development communication and charted some future directions for this approach. The approach began in the 1970s with the recognition that mass media has its limitations in fostering national development; a more participatory development theory emerged…

Since 1986, KTNN Radio (tribally owned) has broadcast Navajo-language programming to the entire Navajo Nation. Its large broadcast range and position as the "Voice of the Navajo Nation" gives KTNN the "symbolic" power to affect linguistic change, as well as the unenviable position of being held to a high language standard although no such…

This paper states that college radio invokes two ends of a language spectrum -- the clean language authorized for on-air use and the dirty language prohibited from such use, and that the interaction between the two produces "expositional obscenity," a catalytic form of discourse that invites the audience to render a judgment about…

Teachers are challenged by contradictory demands on curricular time. The social needs children bring to school sometimes collide with basic literacy instruction priorities. This research addressed concerns about television violence via a project that encouraged children to log their television viewing and write in daily journals their perceptions…