Proposes two general classes of user tasks-recognition tasks and tasks requiring inference-for which performance measures were developed. The measures include graphical object recognition, textual object recognition, action recognition, free-text gist determination, multiple-choice gist determination and visual gist determination. Results from two…

A study was conducted to clarify some of the ambiguous findings reported in the media dependency literature. Specifically, it sought to establish whether relationships between use of the media and surveillance gratifications obtained from that use were affected by an individual's medium of primary reliance or whether these relationships might be…

Based on data gathered in a larger study of audience response to the debates held during the 1976 campaign for the presidency of the United States, a study examined the validity of uses and gratifications measures and explored how these measures were affected by differing levels of audience media activity. The data was drawn from telephone…

The SERVQUAL measure was developed by A. Parasuraman, L. Berry, and V. Zeithaml (1988) to measure perceptions of service quality, originally in the retailing sector. However, libraries and other educational institutions are also service providers. Librarians in particular have increasingly become interested in measuring quality of service as the…

To provide an assessment of current instruments being used by communication scholars, investigators examined and identified the most frequently used instruments that had been published in the past five years in the nine major speech communication journals. Each article was examined for the identification of the instruments used, constructs…

This paper reports the findings of an experiment designed to test extensions of the Technology Acceptance Model (TAM) within the context of using the World Wide Web to gather and analyze financial information. The proposed extensions are three-fold. Based on prior research, cognitive absorption variables are posited as predeterminants of ease of…

This study extends earlier research on headings use in undergraduate testing, and examined whether headings within multiple-choice tests positively impact test performance. Participants were employees (n=143) of a large manufacturing plant in the western United States. The experimental group received a multiple-choice recertification test with…

This paper is concerned with the identification and testing of salient variables which show potential for explaining client use of evaluation information. A single-page interview instrument was devised which aggregated the factors and factor categories collected following an extensive review of the literature. Data were collected from a…

The Character Education Program which was implemented in 52 elementary schools in 1979-80 in the Dade County public school system is evaluated. Objectives of the evaluation were: (1) to determine how much the character-building materials were used and how the teachers valued the materials; (2) to determine attitudes of students toward the use and…

Describes measures of cost effectiveness that are useful for academic library collections, based on experiences at the Louisiana State University libraries. Highlights include circulation analysis of newly cataloged books; current periodical use compared to cost; faculty ranking of journals; and circulation patterns (i.e., use versus cost and…

Examines how undergraduate students used four search engines--Alta Vista, Excite, Infoseek, and Lycos--to retrieve information for their studies or personal interests and how they evaluated the interaction and search results retrieved by the four engines. Measures were based on five evaluation criteria: relevance, efficiency, utility, user…

It is proposed that the breadth or scope of high quality effort by college students to use facilities and opportunities on campus is a potential index of the quality of undergraduate education. In 1979 and 1980, responses to quality-of-effort measures (generally, student activity checklists) were obtained from over 9,000 undergraduates at 30…

The University of Canberra (Australia) has made courseware on the subject of computer operating systems available on the World Wide Web for a number of years, using a very simple hypertext format. Server logs have previously been analyzed to determine the amount of student usage. This paper reports on a restructuring of the courseware designed to…

The purpose of this study was to develop a reliable and valid measurement for the identification of Internet addictive high school students. There were 615 subjects selected by a stratified sampling from the population of Taiwanese 10th to 12th graders. The final version of the Internet Addiction Scale for Taiwan High Schoolers (IAST) contained 20…

Huddersfield University Library (England) has undertaken a wide range of evaluative studies of its services and systems, using various data collection techniques such as: user surveys; exit interviews; online and CD-ROM analysis; benchmarking; user groups; staffing and staff development evaluation; suggestion sheets; student project work; group…