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Potter, Robert F. – 1996
A study examined whether ethical sensitivity can be measured in response to radio programming. The study was interested in the extent to which a person feels a program is unethical in either its substance or its presentation. Subjects, 17 undergraduates in telecommunications at a large midwestern university, received course credit for their…
Descriptors: Audience Response, Ethics, Higher Education, Media Research
Militello, Matthew – 2003
While its educational goals were yet to be defined, the aims of the radio in the early 1920s included the social goal of cultural pluralism; the economic goal of profiteering; the military goal of communicating, training, and surveillance; and, the political goal of propaganda and morale building. In the end, like previous technological advances,…
Descriptors: Audience Awareness, Audiovisual Instruction, Educational Radio, Mass Media Use
Shields, Steven O.; And Others – 1995
To investigate what is meant by the term "radio studies," a study analyzed 156 randomly selected scholarly communication journal articles pertinent to the radio broadcasting industry. Articles were chosen through the use of Matlon and Ortiz's (1992) "Index to Journals in Communication Studies through 1990." A master…
Descriptors: Broadcast Industry, Broadcast Journalism, Higher Education, Media Research
Stavitsky, Alan G. – 1993
Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…
Descriptors: Audience Analysis, Audience Response, Educational Radio, Higher Education
Singhal, Arvind; Brown, William J. – 1995
A study examined the promises and limitations of the entertainment-education strategy used in development communication and charted some future directions for this approach. The approach began in the 1970s with the recognition that mass media has its limitations in fostering national development; a more participatory development theory emerged…
Descriptors: Audience Awareness, Community Education, Developing Nations, Development Communication
Gutenko, Gregory – 1998
In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…
Descriptors: Audience Response, Childrens Television, College Students, Comparative Analysis
Sauls, Samuel J. – 1998
College radio is quite often viewed as the true alternative to commercial radio. However, what is alternative radio and how does college radio factor into the ideal? To further understand this concept, this paper focuses on the role of alternative programming in college radio. Areas discussed include alternative radio as a non-mainstream form of…
Descriptors: Audience Awareness, Audience Response, Broadcast Industry, Censorship
Leidman, Mary Beth – 1994
In 1992, a communications researcher had the opportunity to spend seven months as a visiting professor at the University of Haifa in Israel. From the standpoint of an observer of media coverage, the timing and location of her stay was fortuitous. Israelis were conducting an election off schedule, and at the same time the United States was…
Descriptors: Audience Awareness, Broadcast Journalism, Cross Cultural Studies, Foreign Countries
Seels, Barbara; And Others – 1996
This paper summarizes an integrated research study which was conducted of the literature on learning from mass media and instructional television. The body of literature reviewed encompasses 17,500 citations from the Educational Resources Information Clearinghouse (ERIC) and 1,882 citations from Psychological Abstracts. Major research areas…
Descriptors: Academic Achievement, Beliefs, Cognitive Processes, Comparative Analysis