This study tests the basic assumptions underlying Fishbein's Model of Attitudes by correlating an individual's selective exposure to types of television programs (situation comedies, family drama, and action/adventure) with the attitudinal similarity between individual attitudes and attitudes characterized on the programs. Twenty-three college…

This study investigated the relationship between work habits, television viewing, and academic achievement. Analysis of a cross-sectional sample of 471 urban college students was performed in two stages. First, data were cross tabulated and chi-square hypothesis tests were performed. The second stage was formulation of a tentative model…

An important issue with regard to film audience is the salience individuals attribute to a variety of film-specific variables which, in turn, determine their particular movie-going experience. This study details the results of an investigation of the importance of 28 potentially influential variables in movie attendance decisions. Respondents to…

This paper reviews the literature concerning a conceptual model that specifies the antecedent variables that produce selective exposure and the mediating variables that justify why a person selectively exposes himself or herself to information. Two advantages accrue from the model described in the literature. First, the model enhances the…

Consistency theory holds that persons are motivated to behave in ways that maintain a "steady state" cognitively and otherwise; need-fulfillment theory argues that people will act in ways that reinforce their sense of worth and enhance their self-esteem. While consistency theory predicts that low self-esteem persons will exhibit more eye…

The current research on the "characteristics of effective schools" suffers from a lack of any sound theoretical foundation. In order to establish such a foundation, researchers used the methodology of clinical analysis to determine the goals, purposes, and beliefs underlying the overt behavior patterns found in the effective school…

A study investigated the relationship between social style and a number of dimensions of person perception and interpersonal attraction. Social style was defined as a two-dimensional construct of assertiveness and responsiveness, which combined to reflect four social styles. Five hypotheses predicted that differences in social style would result…

A survey of 320 employees of Honeywell, Inc., was conducted to collect data on interactions between employees' levels of integration into the organizational hierarchy, amount and type of employee newsletter reading, and purposes for reading newsletters (keeping track of friends, finding out what was going on in the company, improving one's…

A study was conducted to examine the influence of parents' attitudes toward and use of media on their college-age children's media use and attitudes. Telephone interviews were conducted with 400 university students in the Northeast, and a questionnaire was sent to their parents. Both instruments measured media use variables, attitudes toward the…

A procedure for predicting categorical outcomes using categorical predictor variables was described by Moonan. This paper describes a related technique which uses prior probabilities, updated by joint likelihoods, as classification criteria. The procedure differs from Moonan's in that the outcome having the greatest posterior probability is…

In a study of turnover in a midwest trucking firm, the files of 199 terminated drivers were used in a statistical analysis of 19 variables that might have been correlated to length of service. A series of interviews with drivers and key management personnel supplemented the statistical data. It was found that previously identified biographical…

This paper reports the results of a Monte Carlo investigation of Type I errors in the single group repeated measures design where multiple measures are collected from each observational unit at each measurement occasion. The Type I error of three multivariate tests were examined. These were the doubly multivariate F test, the multivariate mixed…

Research has suggested that both teacher expectations and student expectations can affect the individuals' own attitudes and behavior, as well as the behavior of those with whom they are interacting. The joint effects of teachers' expectations about students and students' expectations about teachers on the performance and attitudes of both…

It was hypothesized that the quality of superior-subordinate communication relationships, self-esteem, clothing consciousness, impulsiveness, and intellectual interest would account for a significant portion of variance in a multiple regression equation of female subordinates' system involvement. This hypothesis was tested with data from 164…

Research in social psychology will be more useful to society if researchers incorporate evaluation research into their inquiries. Evaluation research is interpreted to include overall assessment of a program or project as well as methodological procedures used to assess implementation and outcome of social and cultural action programs.…