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| Aspects of Educational and… | 1 |
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Mosser, John W.; Rea, Peter J. – 1990
This document is a guide for a workshop on marketing college cooperative education programs. The guide takes the reader/workshop participant through the marketing process, from defining needs and resources to planning a marketing campaign, implementing it, and evaluating its success. Samples and sources also are provided. Topics covered in the…
Descriptors: Advertising, Cooperative Education, Cooperative Programs, Guidelines
Bampfylde, Simon; And Others – Aspects of Educational and Training Technology Series, 1992
Business students at the Polytechnic of Wales (United Kingdom) helped to organize, market, and assist in the daily running of the 1991 Aspects of Educational Training Technology (AETT) conference. Tasks included preparing mailings, contacting local businesses, writing instructions and introductory letters to delegates, and preparing the conference…
Descriptors: Advertising, Business Administration Education, Conferences, Foreign Countries
