Addresses the need of devoting, during the next two years, more time to a special kind of foreign language departmental planning. This planning may determine the strength of foreign language programs at colleges and universities at the turn of the century. (GLR)

This paper describes the experience of setting up a computer assisted learning (CAL) program, the implementation of the program, and the way it is currently being integrated into the curriculum. The CAL program was developed by a team that included a subject specialist, specialists in computer applications and instructional design, a computer…

Foreign language departments at U.S. colleges have traditionally tended to limit their language for business offerings to one course per language. Attempts to expand the business foreign language curriculum may meet with resistance from traditional foreign language departments over the issue of academic priorities. Careful prior planning, specific…

The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

Eastern Michigan University's program in language and international trade has three features that distinguish it from other attempts to address the role of world business or language education: (1) the spirit of cooperation evident in the interdisciplinary or joint degree, (2) the equal importance given to foreign language and business education,…

The development of commercial foreign language courses by colleges and universities would help to satisfy the need for language enrollments and the expressed need of the international business community for foreign language skills in American business employees. Three major problems inhibit commercial language course development: limited…

In response to requests of adult students for foreign language instruction for their kindergarten and elementary school aged children, and after researching the availability of such instruction in the area, Tarrant County Junior College developed a series of nonsequential courses of 12 lessons each on common topics such as parts of the body, the…

The program, curriculum, and materials needed to provide business Spanish training are described, and the available instructional materials are reviewed and listed. In developing a business Spanish program, decisions must be made regarding goals, content, structure, instructional format, evaluation procedures, and target population. The content of…

Failures and successes in teaching commercial foreign languages will speak for themselves. However, the profession must not foster exaggerated expectations of mastery in such a broad field, but must state honestly and realistically, with clear limits, what the commercial language course's goals are. In a college course enrolling somewhat…

A new major at the University of Scranton (Pennsylvania), International Language/Business (IL/Bus), is described that first accepted students in 1986. This foreign language major of 27 credits, with a concentration in business was modeled on two cooperative programs between the College of Arts and Sciences and the School of Management that were…

The University of Rhode Island's International Engineering Program leads to two degrees: a B.A. in German and a B.S. in engineering. A major problem in program development was lack of appropriate instructional materials and recommended methodology for technical German courses. An instructional unit on the diesel motor illustrates how materials…

A cooperative effort of the School of Business and the School of Arts and Sciences at the University of Toledo (Ohio) developed a program to provide an opportunity for business students to develop (1) foreign language skills for effective communication and performance in international trade and (2) an awareness of the importance of culture and its…

A University of New Mexico program in Spanish for professionals began in 1981 as a Spanish and Portuguese program to provide language training for personnel in health care, business, law, and education. The program encountered early problems of uneven enrollments, funding difficulties, and some lack of interest from the campus professional schools…

An internship program in France, through which a group of French and business students from an American university spent 4 weeks in a medium-sized business, is described. The program's origins, development, and structure are reviewed, and the obstacles to implementation and their resolutions are discussed. Choices made and lessons learned from…

The program for internationalizing undergraduate studies at Swedish universities and colleges is described, with attention to the background for program development, current methods to implement the program, and outcomes. In addition to using Sweden and Uppsala University as an example, suggestions for integrating internationalization in the…