Academic program life cycle concept states each program's life flows through several stages: introduction, growth, maturity, and decline. A mixed-influence diffusion growth model is fitted to enrolment data on academic programs to analyze the factors determining progress of academic programs through their life cycles. The regression analysis yield…

As postsecondary vocational education turns increasingly to preparation for high technological occupations, the question arises as to whether or not this infatuation with education for high technological occupations is reasonable and justified. Data on technician-level employment seem to contradict the view that high technological manufacturing is…

Modern marketing concepts and techniques are described as offering problem-solving and explanatory directions to the study of colleges and universities. In application to the administration of higher education, marketing is defined as an approach or philosophy of management and planning based on the conviction that those institutions that survive…

The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

There are several signs that a college can use to determine if a program needs evaluation from a consumer point of view. Answers to the following questions can be very revealing: How many students start the program per year? How many graduate per year? What do they do when they graduate? How much money do they make? How long do they remain in the…

Because threshold pricing's scope for course price development had a good potential for application to the marketing of services by nonprofit organizations, this study's purpose was to determine the existence and applicability of course price thresholds or ranges to the decisionmaking framework of adult educators, with special reference to…

Atlantic Community College (New Jersey) undertook to track the educational needs of adult students in its region. There were three purposes: (1) to improve and expand existing educational programs and services; (2) to gear potential new programs and services to specific community educational needs; and (3) to base all institutional plans on an…

A model for forecasting postsecondary enrollment, the PDEM-1, is considered, which combines the traditional with a cross-pressure impact decision-making model. The model is considered in relation to its background, assumptions, survey instrument, model conception, applicability to educational environments, and implementation difficulties. The…

Canadian financial services organizations, and retail banking in particular, are changing rapidly due to the spiraling costs of labor, the influence of computers, and global competition. These changes are especially affecting bank tellers, who will need new skills to adapt to the changing workplace. To develop a timely and relevant training…

A study examined the institutional factors the influence whether or not adult agricultural education programs are offered in high schools. All Ohio secondary schools that offered vocational agriculture programs in agricultural production or farm business management during 1985-1986 (a total of 260 schools) were included in the study. Data were…

Three papers discuss the needs, interests, and participation of adults in learning activities. Generally, the papers deal with influences upon the possible demand for lifelong learning in the future. In the first paper K. Patricia Cross synthesizes findings from thirty-one state and national studies concerning the patterns of participation and…

This document contains three papers from a symposium on online learning that was conducted as part of a conference on human resource development (HRD). "An Instructional Strategy Framework for Online Learning Environments" (Scott D. Johnson, Steven R. Aragon) discusses the pitfalls of modeling online courses after traditional instruction…

In recent years, Australia's system of adult and community education (ACE) has broadened to include vocational learning as well as the hobby, enrichment, and personal development traditionally provided by ACE in the past. A study examined the views of ACE providers, ACE students, and industry organizations regarding ACE vocational education and…