The evolution of the recruiting techniques used by the University of Arizona's pharmacology and toxicology graduate program are described, considerations in the development of recruitment efforts are discussed, and issues for the profession to examine in developing a long-term strategy for recruiting students are outlined. (MSE)

An overview is provided of factors to be considered in assessing and improving the quality and effectiveness of a college's recruitment materials. Part 1 addresses the questions of how to and why assess the effectiveness of student search publications. This section compares various methods of conducting college surveys to determine students'…

The time to begin caring about declining enrollments in community college programs is before the program is started. Program planning should take into account why industry is demanding a given program "right now," avoid developing crash programs, and obtain and utilize all of the information possible including survey data, Labor Department…

Secondary summer schools for student remediation and enrichment linked with university teacher education programs provide opportunities for rethinking and restructuring student teaching and staff development programs. Based on the experiences of two model programs, this paper centers on the collaborative planning and initiation of intensive…

The University of North Carolina at Charlotte's "Seven-Year Student Development Plan" identified phases, steps, goals, and activities associated with attracting and supporting undergraduate, postbaccalaureate, and graduate students prior to, during, and for 1 year after their enrollment in the university's teacher education program.…

This paper describes the process of recruiting high quality liberal arts graduates into teacher preparation programs at Memphis State University, Tennessee. The two graduate programs, the Master of Arts in Teaching and the Lyndhurst, both require full-time attendance, have lock-step delivery systems and extended internships, and are intensive. In…

A study examined, from the perspective of the University of North Carolina and its President Frank Porter Graham, the importance of the Graham Plan, which in the 1930s sought to regulate intercollegiate athletics by disallowing preferential treatment of athletes in the area of financial aid. Graham and his supporters desired to prohibit the use of…

This paper presents a special case of collaboration involving the University of Maryland and the Prince George's County public schools. This program has created a magnet school with a college preparatory curriculum and an instructional program designed to meet the needs of college-bound minority high school students of all ability levels and…

This preliminary report discusses a survey of journalism schools conducted in February 1990 by the Association for Education in Journalism and Mass Communication (ASJMC) seeking data on liaisons between college journalism schools and high schools as well as ideas for ASJMC members seeking new ways to reach prospective journalists among high school…

In response to dwindling enrollments and increasing competition from other postsecondary institutes and private training schools, the Southern Alberta Institute of Technology (SAIT) has developed a marketing plan to take advantage of existing opportunities. SAIT's Marketing Department focuses on developing a strong and unique institutional image…

With the decline of enrollment at a number of community colleges there is a demand for accurate enrollment projections, yet enrollment is increasingly difficult to forecast. Student body composition has changed markedly from the traditional 18 year old group as the percentage of women and part-time students and students' ages have increased. Also,…

This study was conducted to identify and document the most widely used strategies for the recruitment, retention, and placement of students in vocational education programs not traditional for their sex. Nearly 100 pieces of literature related to sex equity in vocational education found in the Educational Resources Information Center (ERIC)…

A marketing process was designed at Odessa College (Texas) to deal with declining enrollments. Marketing was defined by the administrators and faculty who designed the process as a combination of image portrayal, service adaptability, and the evaluation of how well service and promotion complement one another. The process used a task force…

The adult education graduate program at Northern Illinois University began offering courses in 1969. Starting points of a progressive agenda were urban, race, and class. Students, many of whom had experience with the social upheavals of the 1960s, along with community-based organizers and the International Council for Adult Education, pushed the…

This paper describes the initial analyses needed to help institutions of higher education plan majors in nursing and allied health as institutions look for new markets based on demographic and employment factors. Twelve variables were identified and weighted to describe an ideal recruitment market. Using a three-phase process, potential U.S.…