Descriptor
Source
Publication Type
| Speeches/Meeting Papers | 3 |
| Reports - Research | 2 |
| Information Analyses | 1 |
Education Level
Audience
Location
| China | 1 |
| United Kingdom | 1 |
| United States | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textGutenko, Gregory – 1998
In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…
Descriptors: Audience Response, Childrens Television, College Students, Comparative Analysis
Notar, Ellen Elms – 1993
In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…
Descriptors: Advertising, Affective Behavior, Broadcast Industry, Consumer Protection
Seels, Barbara; And Others – 1996
This paper summarizes an integrated research study which was conducted of the literature on learning from mass media and instructional television. The body of literature reviewed encompasses 17,500 citations from the Educational Resources Information Clearinghouse (ERIC) and 1,882 citations from Psychological Abstracts. Major research areas…
Descriptors: Academic Achievement, Beliefs, Cognitive Processes, Comparative Analysis
