This paper intends to construct a survey data quality strategy for institutional researchers in higher education in light of total survey error theory. It starts with describing the characteristics of institutional research and identifying the gaps in literature regarding survey data quality issues in institutional research. Then it is followed by…

Two experiments investigated the effectiveness of reading backwards as a proofreading technique. Experiment 1 examined the general usefulness of backwards vs. forwards proofreading strategies and the effects of these strategies for two types of typographical errors: misspellings and contextual errors. Subjects, 36 undergraduate students at a…

This paper encourages the use of Total Quality Management (TQM) tactics and other strategies as a practical means of fostering a quality culture in institutional research offices of higher education institutions. In particular, four approaches are advocated for understanding and minimizing errors: (1) use of TQM tactical tools to enhance work…