Surveys, content analyses, and laboratory experiment/judgment task strategies continue to be the dominant research methods used in mass communication research. Some researchers, however, are advocating method triangulation--the use of at least two and as many as five methods within the same study. A manual and computer search of several databases…

This study explored the possibility of using the Multi-Trait Multi-Method (MTMM) approach of D. Campbell and D. Fiske (1959) to examine the educational ecology of classrooms. Using the MTMM approach, the study focuses on the extent to which multiple methods of inquiry (surveys, drawings, and videos) are valid indicators of classroom teaching and…

This study investigated construct validity and factorial invariance of a performance assessment of reading comprehension and writing proficiency through a multitrait-multimethod (MTMM) structure using confirmatory factor analysis. The performance assessment was administered to 1,023 fifth and sixth graders. Interrater reliability was examined for…