In an attempt to depart from the traditional process of orientating students to career awareness, a new approach is being developed at the Indiana Career Resource Center at South Bend, Indiana. The Basic concept of V. I. S. I. O. N. (Visual Imagery Selector for Indexing Occupational Needs) attempts to utilize a combination of the respondents'…

The role of attitudes in the conduct of buyer behavior is examined in the context of two competitive models of attitude structure and attitude-behavior relationship. Specifically, the objectives of the study were to compare the Fishbein and Sheth models on the criteria of predictive as well as cross validities. Data on both the models were…

Price indices related to specific expenditure categories are necessary for realistic budget projections in higher education. Given the erratic inflationary behavior of the past seven years, and the uniqueness of higher education expenditures, realistic inflation prediction requires a balanced combination of analytic forecasting and intuitive…