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Moss, R. Kay – 1985
The principal's role in educating reading teachers exceeds the scheduling of an occasional inservice activity with the area reading coordinator. The principal's role must include the following: (1) becoming familiar with the area of reading; (2) committing time and effort to the program through staff development and through participation in…
Descriptors: Administrator Role, Elementary Education, Principals, Public Relations
Heath, Robert L. – 1982
To be competitive in the job market, speech communication students should have courses in technical subjects and business administration. A focused master's level speech communication education can prepare students for two career paths: public relations management (with emphasis on campaign design and corporate communication beyond the required…
Descriptors: Education Work Relationship, Employment Opportunities, Employment Patterns, Graduate Study