Criteria that might be applied in judging success as a faculty member are discussed, including roles of instructional design (ID) and technology faculty. Criteria of success include promotion, tenure, salary, professional recognition, control over courses one teaches and other faculty assignments, consulting jobs, and "perks" (e.g., travel funds,…

According to the author, service or outreach activities by faculty members at research oriented institutions, including land-grant ones, typically go unregarded, with the most highly esteemed effort being productive scholarship (through such endeavors as journal articles, papers, and research grants), teaching being of secondary importance. In…