This paper traces the conceptualization and design of anthropological film in Colombia since the 1960's. The intent has been to establish this type of film as a culturally appropriate communication technique related to the solution of social problems and involving the expression of culturally specific values. The paper describes the historical perspective, and defines and gives examples of three major conceptualizations of anthropological film: (1) denunciation films; (2) cultural pride films; and (3) conscientization films to be shown back to the same people who appear in the films. Based on previous field research, conscientization films are designed to provide a cognitive stimulus for self-evaluation as a basis for locally-formulated social change solutions. The films of foreign anthropologists and the current state of anthropological film in Colombia are also considered. (KP)