A model basic speech communication course is described in this paper, along with guidelines for developing and maintaining an individualized approach to the basic course. The course outline describes the university environment where the course is taught; the structure of the department offering the course; the philosophy and course objectives; the faculty and administration of the course; the teaching media, methods, and testing procedures; additional special programs; and the course evaluation procedure. Three problem areas of course development are discussed: scheduling the behavioral skill tests which involve interaction among students, helping students choose the most appropriate learning approach, and having students take responsibility for their learning. The course syllabus is included, along with examples of an individualized course achievement form and a student evaluation form. (AEA)