In 1990, Warner Brothers Television made a bold decision to recruit new, young writers from outside the Los Angeles (California) area. The method they first chose was a contest for East-coast Baltimore (Maryland) area. The writers with the reward of an opportunity to receive additional training in Los Angeles. Since this approach was expensive, they later tried a second approach, a conference for faculty with the idea of creating a "farm league" of writing programs in the Mid-Atlantic region. During the summer of 1990, Warners and the Maryland Film Commission invited all the major colleges and universities in the Maryland, Delaware, Virginia and District of Columbia areas to send representatives to a professors' seminar in Baltimore. Though most of the professors left the conference before the second day, a dozen or so stayed and were well-rewarded. Gregg Mayday, one of the organizers provided course outlines, training models, and titles of texts that could be used in college writing classes. Warner's basic contention was that too many writers in Los Angeles were ill-prepared to write for television. They were ignorant of the business--how stories are bought, produced, and eventually put on the air. These business practices have an enormous impact on the writing process. The skills that Warners requires are skills appropriate for any English program, theater, or communication student, even those who had no interest in pursuing a career in Los Angeles. Television writing has a place in college curriculums. (TB)