Education and Public outreach is an important part of the activities of universities and research institutions. Moreover, public outreach is becoming an interesting career path, suited for young research scientists with strong communication skills and a broad research background. To address these opportunities and challenges, we decided to set up a spin-off company. The cooperative society, which received the status of academic spinoff from the University of Calabria, was named "Missione al Cubo", a name evocative of both the "third mission" and the "cubes", the buildings of the University of Calabria. In this work we present the activities set-up by the spin-off during its first year of activity. During this period the spin-off collaborated with schools, private enterprises and public administration developing activities directly derived from the scientific research conducted by the members of the cooperative society who are also young researchers (graduate students and post docs) of the physics department of University of Calabria. [For the full proceedings, see ED656038.]