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"Meet Our Group!": Addressing Multiple Audiences on the Websites of Spanish Research Groups
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Luzón, María José – International Journal of English Studies, 2019
Websites offer research groups a powerful tool for self-promotion and dissemination of their research to a diversified audience. The aim of this study is to explore how research groups affiliated to a research institution in a non-Anglophone country compose their websites to achieve visibility and impact and reach multiple audiences. Content…
Descriptors: Web Sites, Information Dissemination, Audiences, Content Analysis