Extension's relevancy in the 21st century is dependent upon the organization's ability to adapt to internal and external pressures. Extension's responsibility to bridge LGUs and communities requires commitment from the entire university and the original agricultural Extension model must embrace an expanded portfolio including complex problems such…

Purpose: The purpose was to examine whether connectedness to water could improve the predictive power of the Theory of Planned Behavior on outdoor water conservation intentions. Methodology: We adapted the well-established Connectedness to Nature Scale to measure connectedness to water. Using quantitative survey data from 3,596 residents, we used…

Cooperative Extension plays a vital role in supporting rural communities during crises and in building community resilience. Studies report that during the COVID-19 lockdown, producers in the USA reported concern about the demand for their fresh produce and needed information on marketing, digital marketing, community engagement, and collective…

Purpose: Pervasive use of poor quality seed remains an important reason for low yields throughout the developing world. We explore ways to increase the quality of the local stock of seed tubers among a sample of Ugandan potato farmers. Design/methodology/approach: Using videos, we provide agricultural extension information on (i) how to select the…