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Missouri Marketing Education Program Improvement Review Guide.

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Smith, Clifton L. – 1991

This five-section guide is intended to lead marketing education personnel through the program evaluation and improvement process in Missouri. The first section is an introduction that provides a rationale for evaluation, discusses the resource, process, and product standards that should be used and suggests ways these standards can be applied. The…

Descriptors: Employer Attitudes, Evaluation Criteria, Evaluation Methods, Evaluation Utilization