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Yankelovich, Daniel; And Others – 1984
This report summarizes results of a 1984 study of the lifestyles, values, buying behavior, and media habits of the Hispanic American market. First, a number of shifts in U.S. political, social, and economic life (since 1981, when the first study of this type was conducted) which are changing the orientation of Hispanics are discussed. These shifts…
Descriptors: Advertising, Consumer Economics, Educational Attainment, Group Unity
Download full textBrown, Duncan H. – 1979
This report describes a study conducted by the Audio-Visual Media Research Group of the Open University to investigate student attitudes, over time, to the value of radio as a course component. Results of a January 1979 survey using a questionnaire are reported with tables and analyzed according to (1) whether a student had access to a VHF radio…
Descriptors: Educational Radio, Factor Analysis, Foreign Countries, Longitudinal Studies
