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Direct linkMavletova, Aigul; Couper, Mick P. – Field Methods, 2016
There is some evidence that a scrolling design may reduce breakoffs in mobile web surveys compared to a paging design, but there is little empirical evidence to guide the choice of the optimal number of items per page. We investigate the effect of the number of items presented on a page on data quality in two types of questionnaires: with or…
Descriptors: Questionnaires, Telecommunications, Handheld Devices, Online Surveys
