As organizations' reliance on data increases, the prevalence of data analytics programs in universities likewise increases. However, despite this specialized education, scholars still report a gap between the knowledge and skills students graduate with and those required by industry upon beginning work as an entry-level data analyst. We draw on…

Students now have readily available and powerful tools to access, manipulate, combine, and visualize data. Acquiring data and visual literacy requires more than knowledge of how to use these tools. Students need to engage with assignments that challenge them to make relatively complex visualizations, interpret them, and explain why these…

This manuscript describes the use of real data applied to a fictional real-estate firm for teaching data visualization to university students. In the case study, students employ data analytic techniques in Tableau to clean, organize, and analyze real estate data. By creating visualizations, students address several questions about how selling…

This teaching tip describes using Microsoft Power BI Desktop in a class to analyze unstructured data from an exit survey of prior students from a Master of Science in Management Information Systems program. Results from a short survey administered to these students showed that the students, using the no-code Power BI, were able to accomplish their…

The SQL-Explore Learning Module detailed in this teaching tip provides an opportunity for students to apply database course knowledge beyond solving traditional pre-determined Structured Query Language (SQL) coding questions. In this unique constructivist activity using the apropos 5E Instructional Model, students explore tables to locate data…

Data analysis is a major part of business analytics (BA), which refers to the skills, methods, and technologies that enable managers to make swift, quality decisions based on large amounts of data. BA has become a major component of Information Systems (IS) courses all over the world. The challenge for IS educators is to teach data analysis--the…

Within the context of the telecom industry, this teaching case is an active learning analytics exercise to help students build hands-on expertise on how to utilize Big Data to solve a business problem. Particularly, the case utilizes an analytics method to help develop a customer retention strategy to mitigate against an increasing customer churn…