As organizations' reliance on data increases, the prevalence of data analytics programs in universities likewise increases. However, despite this specialized education, scholars still report a gap between the knowledge and skills students graduate with and those required by industry upon beginning work as an entry-level data analyst. We draw on…

This teaching tip describes using Microsoft Power BI Desktop in a class to analyze unstructured data from an exit survey of prior students from a Master of Science in Management Information Systems program. Results from a short survey administered to these students showed that the students, using the no-code Power BI, were able to accomplish their…

Within the context of the telecom industry, this teaching case is an active learning analytics exercise to help students build hands-on expertise on how to utilize Big Data to solve a business problem. Particularly, the case utilizes an analytics method to help develop a customer retention strategy to mitigate against an increasing customer churn…