The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

In my research I examine the linguistic practices of Moroccans in Spain, many of whom speak Moroccan Arabic as well as Modern Standard Arabic, Tamazight, French, English and Spanish at varying levels of proficiency. As part of my research, I conducted a 10-month linguistic ethnography. I was able to rely on my native English and near-native…

This paper examines the determinant factors motivating language choice in churches in coastal Accra, an area characterized by a high degree of urbanization and multilingualism. As this region is also ethnically Gã, we survey the attitudes of Gã congregants to the use of other languages in their churches, bearing in mind the pressure faced by Gã…

Many English-medium instruction (EMI) classrooms in non-Anglophone countries adopt a multilingual stance, using English alongside the host country's local language(s). However, the perceptions of such multilingual practices held by students remain under-researched. Given many Asian countries' current drives to internationalize and diversify their…

In this study, we analyze interview data from 17 mothers of Arabic-English multilingual families to examine their experiences of maintaining their children's Arabic language development during the COVID-19 pandemic. We were interested in exploring the challenges they faced during the pandemic and their responses to those challenges with the…

The first lockdown of the COVID-19 pandemic resulted in school closures and homeschooling for families across the world. This provided a unique scenario to investigate multilingual family language interaction, and specifically, challenges and opportunities for home language (HL) use. This study is rooted in Family Language Policy (FLP) research,…

This paper analyzes metalinguistic comments of two young Hmong Americans in the Minneapolis-St Paul area regarding their identity negotiation using tactics of intersubjectivity (Bucholtz & Hall 2004a, 2004b, 2005), the notion of brought-along identity (Williams 2008) and Zhang's (2017) sociohistorical perspectives in analyzing linguistic…

This article examines the current situation of regional language bilingual primary education in Alsace and contends that the regional language presents a special case in the context of France. The language comprises two varieties: Alsatian, which traditionally has been widely spoken, and Standard German, used as the language of reference and…

This study explores interpreters' role performance, lawyers' reactions to interpreters' performance, and the perceptions and expectations of the interpreter role among these two groups of professionals. It adopts an ethnographic approach to generate data from observations made in Australia of 20 authentic interpreted lawyer-client interviews and…

This article posits that "passing" is a manipulation of ambiguously embodied characteristics, linguistic practice, and ratification by other speakers. I explore discourses and practices of "passing" by post-migrant generation, diasporically-resident Moroccans who seek to be unmarked by migration when bargaining in Moroccan…

Today's corporate world is in a state of flux. The globalisation of business activity and the escalating economic crises force even small/medium enterprises to become international. This impacts on the competitiveness, profitability and survival of organisations, and as a result the companies' recruitment strategies and language policies,…

The aim of this study was to explore pragmalinguistic strategies employed by a group of Iranian English language learners when making refusals to invitations, requests, offers and suggestions in their first (Persian) and second (English) languages. Data were collected from 86 participants through a Discourse Completion Test (DCT). The social…

Commercials regularly feature foreign accents. This paper aims to investigate whether the use of foreign accents in radio commercials is more effective for congruent than incongruent products, and whether foreign-accented commercials are evaluated differently than non-accented commercials. In an experiment, a group of 228 Dutch participants rated…